Tuesday, November 27, 2012

Email Marketing Tip To Help Boost Holiday Sales

Here's a tip for online as well as offline businesses to get a jump on holiday sales. Email marketing is a faster and less expensive way to communicate with your customers as opposed to direct mail. You can create an email campaign in a few minutes and send it with a mouse click! One way to promote your products and services is to have a several coupons or special offers that are time sensitive and loaded in your autoresponder. Try to get at least 10 deals and set up the autoresponder to mail your campaign messages to your subscribers daily. Then send your customers as well as new prospects to your website or capture page and instruct them to complete the form to get your great holiday promotions.
 
Your deals can be bogo (buy one get one free), discounts, free shipping...whatever makes sense for your business and would be a good holiday offer for your clients.
 
Another good thing about email marketing and using an autoresponder is that you can easily send a broadcast email to your list. You can find out if they are looking for something in particular or get feedback on your promotions.
 
Please feel free to post comments or questions below. Thanks for visiting!

Sondra Carpenter
Internet Marketing Consultant
UnlimitedAutoRespondersNow.com

 

Monday, November 26, 2012

So, Exactly What Is An AutoResponder?


When you discuss email marketing you'll often hear about how important it is for you to use an autoresponder, so I'll explain that here. An autoresponder is a service that allows a marketer to keep track of customers and prospects. You can use it as a subscription form on your existing site or create what's called a squeeze or capture page to obtain contact information.

When your site visitor fills out information according to what you've requested on your form, the autoresponder then saves their details and sends them an email with whatever report or promotion that you've set up. You can arrange to send an email immediately after your visitor subscribes to your list, then set up different times for the remaining messages in your email campaign.
 
This automates the communication process, since once you've loaded messages into the autoresponder, you can just sit back and relax. As long as your list members remain subscribed they will continue to receive communications from you through delivery of your autoresponder service.
 
Any questions? Please feel free to post below.
 

Sondra Carpenter
Internet Marketing Consultant
UnlimitedAutoRespondersNow.com