Thursday, March 8, 2012

Better Headlines For AutoResponder Emails

When you're writing content for your list subscribers, don't take them for granted. Make sure that the headlines you write are informative and detailed.

The headline is your opportunity to make an impression, to show that you consistently provide information and value. That's what keeps readers subscribed to your list. Tell a quick story within your headline that accurately describes the content so the audience knows what to expect.

Catchy, funny headlines can attract readers, but still make sure they tie into the material offered in an intelligent way. A sense of humor is fine, but you still want to be taken seriously.

Then provide content applicable to what your subscribers signed up for and offer compelling email messages that inform and educate, not just push for a sale.

Feel free to post comments or questions on this post.

Sondra Carpenter

Sunday, March 4, 2012

Get MLM Leads Using Email Marketing - Part 3 of 3

Make sure that you keep in touch with your MLM subscriber list, at least once a week send a broadcast message through your autoresponder. You'll keep your members interested in your posts by offering tips, tricks, industry updates and news. Don't make every message a sales pitch or they'll lose interest and start unsubscribing. As long as you provide useful information, they'll most likely remain on your list.

Also reach out to them and find out what they'd like to see covered in your posts. That helps give you ideas so you can create content they'll want to read. The longer they remain on your list the more likely they'll become part of your network marketing team!

Feel free to comment on this series as well as add your own MLM lead tips. Thanks for reading!

Sondra Carpenter

Saturday, March 3, 2012

Get MLM Leads Using Email Marketing - Part 2 of 3

While building your website, make sure you have a page where you've installed a capture form using an autoresponder. This way you'll have the names and emails of targeted visitors to your site that have agreed to receive information on your MLM opportunity.

Write at least 10 messages to be sent to your subscriber list. Discuss your background and your experiences. Cover the benefits, training and support, not just compensation. People will need to feel comfortable with you and get the impression they'll be able to succeed with your network marketing business.

The last part of this series will focus on keeping your audience interested in your posts.

Sondra Carpenter

Friday, March 2, 2012

Get MLM Leads Using Email Marketing - Part 1 of 3

If you're trying to promote your Network Marketing business the biggest challenge is finding leads. And despite whatever your upline says, the friends and family route is really not effective. Trust me on this, I've been in a few MLM businesses before. :0) The real way to build your team is to obtain MLM leads that are targeted. You want people that not only just want to be entrepreneurs, you want them to be interested specifically in YOUR business!

The first part of the process is in building your own website or blog. I know you'll be provided with a replicated site for your business, but stand out from the crowd with your own. You can add more information specific to you and you have more flexibility. You can use free services like or search Google for others, just don't have banners all over it, make it look professional. It doesn't have to be huge, but at least 5 pages covering you and the advantages of your opportunity.

The next post will cover an important addition to your site.

Sondra Carpenter

Thursday, March 1, 2012

My Horror Story About Free AutoResponders

Several months ago I wanted to use an autoresponder to capture visitors to a site I was building. I was thinking maybe I'll just use a free autoresponder and save a few bucks. Well, one that I tried had additional code that I couldn't remove from my form. That made it difficult to customize it to fit on the page the way I wanted. There wasn't much support, I was told to go to a forum and search for answers there, that really didn't help.

The next one I tried seemed to work the beginning. About a week later I noticed that the code on the website for the capture form wasn't working. Then when I tried to login to my autoresponder account the entire site was gone! It was like it was never there! Needless to say I don't use them anymore either.

With my current autoreponder service I don't have to worry about that type of instability. They've been around since 2000 and  have been effective in maintining high deliverability rates at an affordable flat monthly rate.

I'm not saying that all free autoresponder services are bad, but I personally don't have the time or patience to hope my service doesn't stop working or disappear. After all that can cost you not only time, but money as well. And that's REALLY scary!

Feel free to vent about your free autoresponder frustrations if you wish. Just keep it clean, folks! :o)

Sondra Carpenter

Sending Email Blasts To Your List

When you set up your initial report, you may have about 10 or so messages in this particular email campaign. Once your subscribers have received them all you need to continue to keep in touch with them afterwards.

For continued updates you can send what are called email blasts or broadcast messages which get sent out individually to your entire subscriber list. These emails can be industry related news that may be of interest that ties directly to a reminder about your business, a coupons, freebies or helpful tips. Over time you want to deliver information that your list members will be eager to read and give them an incentive to remain long term subscribers.

Thanks for visiting, feel free to post comments or questions.

Sondra Carpenter

Creating AutoResponder Campaigns

When setting up an AutoResponder Campaign you'll need to figure out what to write in your messages. Take inventory of subjects that your clients or prospects have expressed interest in, or topics that fit your expertise. Come up with 7-12 messages for your campaign. The first message should be set up to go out immediately after your visitor first subscribes. The next 4-7 messages can be set up to go out daily, then the remainder every 2 days.

The next post will discuss messages to send after your initial report has been sent out.

Feel free to post any questions or comments.

Sondra Carpenter