When you're writing content for your list subscribers, don't take them for granted. Make sure that the headlines you write are informative and detailed.
The headline is your opportunity to make an impression, to show that you consistently provide information and value. That's what keeps readers subscribed to your list. Tell a quick story within your headline that accurately describes the content so the audience knows what to expect.
Catchy, funny headlines can attract readers, but still make sure they tie into the material offered in an intelligent way. A sense of humor is fine, but you still want to be taken seriously.
Then provide content applicable to what your subscribers signed up for and offer compelling email messages that inform and educate, not just push for a sale.
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