Tuesday, November 27, 2012

Email Marketing Tip To Help Boost Holiday Sales

Here's a tip for online as well as offline businesses to get a jump on holiday sales. Email marketing is a faster and less expensive way to communicate with your customers as opposed to direct mail. You can create an email campaign in a few minutes and send it with a mouse click! One way to promote your products and services is to have a several coupons or special offers that are time sensitive and loaded in your autoresponder. Try to get at least 10 deals and set up the autoresponder to mail your campaign messages to your subscribers daily. Then send your customers as well as new prospects to your website or capture page and instruct them to complete the form to get your great holiday promotions.
Your deals can be bogo (buy one get one free), discounts, free shipping...whatever makes sense for your business and would be a good holiday offer for your clients.
Another good thing about email marketing and using an autoresponder is that you can easily send a broadcast email to your list. You can find out if they are looking for something in particular or get feedback on your promotions.
Please feel free to post comments or questions below. Thanks for visiting!

Sondra Carpenter
Internet Marketing Consultant


Monday, November 26, 2012

So, Exactly What Is An AutoResponder?

When you discuss email marketing you'll often hear about how important it is for you to use an autoresponder, so I'll explain that here. An autoresponder is a service that allows a marketer to keep track of customers and prospects. You can use it as a subscription form on your existing site or create what's called a squeeze or capture page to obtain contact information.

When your site visitor fills out information according to what you've requested on your form, the autoresponder then saves their details and sends them an email with whatever report or promotion that you've set up. You can arrange to send an email immediately after your visitor subscribes to your list, then set up different times for the remaining messages in your email campaign.
This automates the communication process, since once you've loaded messages into the autoresponder, you can just sit back and relax. As long as your list members remain subscribed they will continue to receive communications from you through delivery of your autoresponder service.
Any questions? Please feel free to post below.

Sondra Carpenter
Internet Marketing Consultant

Tuesday, October 23, 2012

Don't Ask For Too Much Information On Your AutoResponder Subscription Form

Basically when setting up your subscription for for your email campaign you'll need a name and email address from visitors that want to subscribe for information through your autoresponder. Although in some cases you may require more details from your subscriber list to cut down on sorting through prospects. For instance I have a real estate related website and I ask the address and how many units are in the owner's building that they wish to sell. This allows me to do do some research before I contact the property owner directly.
For most situations you really just need those two items of information. Often the visitor is busy and won't want to bother with taking time to complete a long form when they don't even know you or what your product or service is about. Also people, particularly in the age of scamming and identity theft online are hesitant to give out any more personal details than they have to.
So respect your visitors time and privacy. It's not a bad idea to put in a notation that their information will be keep private, if that is the case. Plus it doesn't hurt to let them know they can unsubscribe whenever they wish.
Make people feel comfortable about receiving more details on your business and they're more likely to become customers.
Thanks for visiting. Feel free to leave comments or questions below.

Thursday, March 8, 2012

Better Headlines For AutoResponder Emails

When you're writing content for your list subscribers, don't take them for granted. Make sure that the headlines you write are informative and detailed.

The headline is your opportunity to make an impression, to show that you consistently provide information and value. That's what keeps readers subscribed to your list. Tell a quick story within your headline that accurately describes the content so the audience knows what to expect.

Catchy, funny headlines can attract readers, but still make sure they tie into the material offered in an intelligent way. A sense of humor is fine, but you still want to be taken seriously.

Then provide content applicable to what your subscribers signed up for and offer compelling email messages that inform and educate, not just push for a sale.

Feel free to post comments or questions on this post.

Sondra Carpenter

Sunday, March 4, 2012

Get MLM Leads Using Email Marketing - Part 3 of 3

Make sure that you keep in touch with your MLM subscriber list, at least once a week send a broadcast message through your autoresponder. You'll keep your members interested in your posts by offering tips, tricks, industry updates and news. Don't make every message a sales pitch or they'll lose interest and start unsubscribing. As long as you provide useful information, they'll most likely remain on your list.

Also reach out to them and find out what they'd like to see covered in your posts. That helps give you ideas so you can create content they'll want to read. The longer they remain on your list the more likely they'll become part of your network marketing team!

Feel free to comment on this series as well as add your own MLM lead tips. Thanks for reading!

Sondra Carpenter

Saturday, March 3, 2012

Get MLM Leads Using Email Marketing - Part 2 of 3

While building your website, make sure you have a page where you've installed a capture form using an autoresponder. This way you'll have the names and emails of targeted visitors to your site that have agreed to receive information on your MLM opportunity.

Write at least 10 messages to be sent to your subscriber list. Discuss your background and your experiences. Cover the benefits, training and support, not just compensation. People will need to feel comfortable with you and get the impression they'll be able to succeed with your network marketing business.

The last part of this series will focus on keeping your audience interested in your posts.

Sondra Carpenter

Friday, March 2, 2012

Get MLM Leads Using Email Marketing - Part 1 of 3

If you're trying to promote your Network Marketing business the biggest challenge is finding leads. And despite whatever your upline says, the friends and family route is really not effective. Trust me on this, I've been in a few MLM businesses before. :0) The real way to build your team is to obtain MLM leads that are targeted. You want people that not only just want to be entrepreneurs, you want them to be interested specifically in YOUR business!

The first part of the process is in building your own website or blog. I know you'll be provided with a replicated site for your business, but stand out from the crowd with your own. You can add more information specific to you and you have more flexibility. You can use free services like weebly.com or search Google for others, just don't have banners all over it, make it look professional. It doesn't have to be huge, but at least 5 pages covering you and the advantages of your opportunity.

The next post will cover an important addition to your site.

Sondra Carpenter

Thursday, March 1, 2012

My Horror Story About Free AutoResponders

Several months ago I wanted to use an autoresponder to capture visitors to a site I was building. I was thinking maybe I'll just use a free autoresponder and save a few bucks. Well, one that I tried had additional code that I couldn't remove from my form. That made it difficult to customize it to fit on the page the way I wanted. There wasn't much support, I was told to go to a forum and search for answers there, that really didn't help.

The next one I tried seemed to work alright...in the beginning. About a week later I noticed that the code on the website for the capture form wasn't working. Then when I tried to login to my autoresponder account the entire site was gone! It was like it was never there! Needless to say I don't use them anymore either.

With my current autoreponder service I don't have to worry about that type of instability. They've been around since 2000 and  have been effective in maintining high deliverability rates at an affordable flat monthly rate.

I'm not saying that all free autoresponder services are bad, but I personally don't have the time or patience to hope my service doesn't stop working or disappear. After all that can cost you not only time, but money as well. And that's REALLY scary!

Feel free to vent about your free autoresponder frustrations if you wish. Just keep it clean, folks! :o)

Sondra Carpenter

Sending Email Blasts To Your List

When you set up your initial report, you may have about 10 or so messages in this particular email campaign. Once your subscribers have received them all you need to continue to keep in touch with them afterwards.

For continued updates you can send what are called email blasts or broadcast messages which get sent out individually to your entire subscriber list. These emails can be industry related news that may be of interest that ties directly to a reminder about your business, a coupons, freebies or helpful tips. Over time you want to deliver information that your list members will be eager to read and give them an incentive to remain long term subscribers.

Thanks for visiting, feel free to post comments or questions.

Sondra Carpenter

Creating AutoResponder Campaigns

When setting up an AutoResponder Campaign you'll need to figure out what to write in your messages. Take inventory of subjects that your clients or prospects have expressed interest in, or topics that fit your expertise. Come up with 7-12 messages for your campaign. The first message should be set up to go out immediately after your visitor first subscribes. The next 4-7 messages can be set up to go out daily, then the remainder every 2 days.

The next post will discuss messages to send after your initial report has been sent out.

Feel free to post any questions or comments.

Sondra Carpenter

Tuesday, February 28, 2012

Capture Your Site Visitors

With email marketing it's always a good idea to have a way to capture visitors that come to your site. Not necessarily the way fishermen use a net, but by using a capture form. If you don't have some type of capture form available for them to request more information, then you're leaving money on the table. Once someone leaves your site, you don't know whether they'll return. A capture form provides an opportunity for you to connect with a prospect with details on your buiness or opportunity.

To get a FREE report on How AutoResponders Can Make You More Money, you can complete the form on the top left of this blog or click here to visit our site.

Feel free to post questions or leave comments on how your experience with building your subscriber list with capture forms.

Sondra Carpenter

Friday, February 24, 2012

Email Ad Writing Tips

This post includes some tips for writing your autoresponder email ads for your subscribers.

Stick To The Subject
If you're emailing your subscribers that want to hear about your restaurant, don't also decide to promote your brother's auto parts shop. Your members specifically chose to receive information about your business and industry.

Don't Write A Novel
Average length of each email should be 2-4 paragraphs. You don't want to bore your subscribers with long winded messages they won't feel like reading.

Call To Action
Make sure your readers understand what you want them to do next. Whether it's click a specific link or complete a form, provide specific instructions.

Thanks for reading. Feel free to offer your comments on this post.

Sondra Carpenter

Thursday, February 23, 2012

Don't Throw Away Money Buying Lists

There is often a tendency to want to do things the quick and easy way. That happens to me, too! But with building a mailing list, buying one ready made can be like throwing your money away. Many autoresponder services, including the one I use, will terminate your account if you attempt to use a list you purchase. You can easily be accused of spamming since none of the people on the list are familiar with you or your service. Technically, having someone become a subscriber to your list means they have actually agreed to receive messages from you.

So don't waste your time or money. You'll get tips from this blog on how to create your own subscriber list with opt-in email marketing.

Sondra Carpenter

A Little Introduction

I've posted blogs off and on, but this one will be a main resource for people who want to learn more about Email Marketing. Some history about me, I used to be one one of those network technicians who connected your computer to the company's Internet backbone in the late 90's, so I've been around technology for a minute or two. I've played around with everything from UNIX workstations (don't worry if you've never heard of those), to the first Apple PowerBook, to my current Toshiba laptop.

I now run Ebiz Advertising in Philadelphia, PA, and refer services for people who want to promote their online and offline businesses. TrafficWave.net is the autoresponder service I prefer for email marketing. Stay tuned for some tips and tricks I've learned through real life trials and experiences.

Well, I've shared a little about myself. You can feel free to introduce yourself as well and post any questions about email marketing you'd like to see covered here. Thanks for stopping by!

Sondra Carpenter

Wednesday, February 22, 2012

Welcome To The Great Email Marketing Tips Blog!

Thanks for visiting! The Great Email Marketing Tips Blog is just that; a source for information on how to effectively use email marketing as a way to promote your business. Although a lot of people know that online advertising is important, it's not always easy to get straight to the point techniques that you can easily use.

Feel free to leave comments on what you'd like to see here.

Sondra Carpenter