When you discuss email marketing you'll often hear about how important it is for you to use an autoresponder, so I'll explain that here. An autoresponder is a service that allows a marketer to keep track of customers and prospects. You can use it as a subscription form on your existing site or create what's called a squeeze or capture page to obtain contact information.
When your site visitor fills out information according to what you've requested on your form, the autoresponder then saves their details and sends them an email with whatever report or promotion that you've set up. You can arrange to send an email immediately after your visitor subscribes to your list, then set up different times for the remaining messages in your email campaign.
This automates the communication process, since once you've loaded messages into the autoresponder, you can just sit back and relax. As long as your list members remain subscribed they will continue to receive communications from you through delivery of your autoresponder service.
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Internet Marketing Consultant